Initial Read
LYS leads the visible field on total defensibility: not because every individual component is unique, but because the stack is rare: outcomes proof + Jackie’s founder authority + community depth + faith/practical balance + proprietary protocols + expansion path.
The model gives LYS a provisional 470/500. The biggest gap is not substance; it is converting the existing substance into a measurable relationship-intelligence system and a sharper category promise.
Leaderboard
- Last Year Single / Jackie Dorman: 470/500
- Dateability Coaching: 300/500
- Motivated to Marry: 290/500
- The Christian Dating Coach / Michelle Joiner: 285/500
- DJ & Lucretia: 285/500
Competitor scores are based only on public information surfaced in this research pass. LYS score includes David-stated internal assets that still need evidence cataloging.
Scoring Criteria
Proof / Outcomes 20%
Can they prove transformation at scale?
Proprietary IP / Frameworks 15%
Do they have original, repeatable concepts or generic advice?
Community Depth 15%
Is there a real engaged community or just content consumption?
Founder Authority / Brand Voice 15%
Is the teacher/founder a market asset?
Faith + Practical Balance 10%
Can they combine values, modern dating reality, and practical guidance?
Product Ladder / Expansion Potential 10%
Can the model expand beyond a single offer?
Personalization / Relationship Intelligence 10%
Do they diagnose patterns and route people to next steps?
Market Positioning Clarity 5%
Can buyers immediately understand why it is different?
Competitor Matrix
| Brand | Total | Proof / Outcomes | Proprietary IP / Frameworks | Community Depth | Founder Authority / Brand Voice | Faith + Practical Balance | Product Ladder / Expansion Potential | Personalization / Relationship Intelligence | Market Positioning Clarity | Notes |
|---|---|---|---|---|---|---|---|---|---|---|
| Last Year Single / Jackie Dorman LYS benchmark | 470 / 500 | 5 | 5 | 5 | 5 | 5 | 5 | 3 | 3 | Provisional self-score based on David-stated assets: 1,600+ engaged/married outcomes, testimonial/story library, Modern Dating Sucks protocols, rich community, Jackie’s communication/personality, faith + real-life balance, and expansion path into premarriage/marriage. Weakest current gaps: quantified data system and category packaging. |
| Dateability Coaching Christian dating coaching | 300 / 500 | 3 | 3 | 2 | 3 | 5 | 3 | 2 | 4 | Strong Christian women overlap, marriage-readiness and attachment language, visible success claims; less evidence of durable community/data engine. |
| Motivated to Marry Dating-for-marriage coaching | 290 / 500 | 3 | 3 | 2 | 3 | 3 | 3 | 3 | 4 | Operational, process-driven dating education; credible “marriage-minded” focus and hundreds-of-singles claim; less brand/community magnetism than LYS. |
| The Christian Dating Coach / Michelle Joiner Premium Christian mentorship | 285 / 500 | 2 | 3 | 1 | 4 | 5 | 3 | 2 | 5 | Elegant premium “marry well” positioning and strong private mentorship feel; less visible scale/community/system proof. |
| DJ & Lucretia Christian singles coaching + events | 285 / 500 | 2 | 2 | 3 | 3 | 5 | 4 | 2 | 3 | Interesting event/community layer and faith-based lifestyle positioning; scale/process proof less visible. |
| Single N Serious Relationship-readiness coaching | 245 / 500 | 2 | 3 | 1 | 3 | 3 | 2 | 3 | 4 | One of the closest readiness-positioning overlaps; quiz + DateSmart-style framing, but limited visible depth/community/outcome proof. |
| Cinqe Matchmaking Luxury matchmaking | 240 / 500 | 3 | 2 | 1 | 3 | 1 | 3 | 3 | 4 | High-ticket trust/curation benchmark, not a direct LYS substitute; proves buyers pay for discernment and anti-app curation. |
| Riana Milne Self-discovery quiz ecosystem | 230 / 500 | 2 | 3 | 1 | 3 | 1 | 3 | 3 | 3 | Strong quiz/diagnostic ecosystem, more clinical/trauma-adjacent than desired LYS lane; useful contrast. |
| Monica Marie Braun / Soul to Soul Intentional dating + polarity coaching | 210 / 500 | 1 | 2 | 2 | 3 | 3 | 2 | 2 | 3 | Coaching + Zoom dating events are notable; smaller visible moat and more niche polarity/feminine-energy angle. |
| Road to Marriage Academy Christian marriage-prep academy | 205 / 500 | 1 | 3 | 1 | 2 | 4 | 3 | 1 | 3 | Structured theological framework; weaker visible funnel sophistication, personality pull, and data/personalization. |
| Select Date Society Elite matchmaking | 185 / 500 | 2 | 1 | 1 | 3 | 1 | 2 | 2 | 4 | Useful premium ceiling/status benchmark; less relevant to low/mid/high-mid ticket relationship intelligence. |
| Conscious Dating Secular readiness funnel | 160 / 500 | 1 | 2 | 1 | 2 | 1 | 2 | 2 | 3 | Readiness framing is present but lightweight; mostly proof that quizzes are table stakes. |
What This Means
Red ocean: generic dating advice, marriage-minded language, free quizzes, Christian dating coaching, and confidence/boundary/self-worth offers.
Blue-ish wedge: a nonclinical relationship-intelligence operating system that uses Jackie’s frameworks, proof, community, and practical protocols to help women measure readiness, evaluate partners, and move toward marriage with better judgment.
Next quantification task: build an evidence library for the LYS side: outcome counts, testimonial categories, MDS concepts/protocols, community engagement metrics, offer ladder, and “before/after” customer transformation patterns.